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MIKAYLA RAMSEY

Traveler. Designer. Creator.

Welcome to my portfolio website. I am thrilled you’ve come to visit my showcase of work that I’ve compiled over the years, which includes a combination of collaborations, commissioned work and personal projects. Take a look and feel free to get in touch if you’d like to discuss potential opportunities to work together.

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ABOUT ME

I graduated from Texas A&M University in 2021 with a Bachelor of Arts in Communication and a minor in Creative Arts. These days, I work in social media and digital marketing, combining strategy with creativity to help brands tell stories people actually want to engage with.

When I'm not behind my camera or brainstorming my next campaign, I'm probably booking a flight. Traveling is where I feel the most inspired, and every new place influences the way I create. From capturing everyday moments abroad to building content that connects with people, I'm always chasing stories worth sharing.

I've been lucky enough to visit 15 countries so far (with plenty more on my bucket list), and I'm excited to continue growing both my passport and my portfolio.

DESIGN

I enjoy using my skillset of creativity to add color, visual aids, and incitement into everything I create. By being able to use my creativity, I can express myself, and client, within my artwork and digital designs. As a passionate and motivated professional, I’m constantly striving to improve my techniques, expand my skillset and find new opportunities to grow.

WORK EXPERIENCE

MARKETING COORDINATOR

Elite Austin

July 2024 - Present

  • Assisting in rebranding the company and across all marketing channels, ensuring adherence to brand guidelines in all communication materials.

  • Developing and optimizing marketing strategies by creating, shooting and organizing content, managing social media content calendars, and preparing impactful promotional presentations and producing engaging content across multiple platforms. (Added over 1,500+ IG followers since being hired and taking over Elite Austin social media accounts.)

  • Optimizing website content, blog posts, and landing pages for search engines (SEO), improving organic search rankings.

  • Collaborate with executive leadership to communicate strategic marketing goals, timelines, and executed promotional initiatives.

  • Oversee inventory management of ongoing marketing materials, ensuring consistency, accuracy, and alignment with campaign objectives.

  • Generate timely, relevant content to keep marketing efforts fresh and aligned with the target audience’s interests.

  • Leading in the planning and execution of company events, involvement in HBA monthly events, and in house sales to enhance brand visibility.

  • Managing event logistics, vendor coordination, and on-site operations to ensure seamless execution.

  • Play an active role in shaping company public relations efforts and fostering community involvement and engagement.

  • Expert in integrated marketing strategies and execution, backed by certification as a digital marketing professional.

MARKETING COORDINATOR

Cumby Group, LLC
April 2022 - July 2024

  • Establishing and evaluating a marketing strategy by assembling content, updating calendars, and organizing / planning promotional presentations.

  • Consistently curated content for social media, websites, print promotional materials, email campaigning, and copywriting. 

  • Communicating marketing strategies, objectives and timelines to upper management and coordinating a plan with my team for promotions.

  • Maintaining an inventory of marketing content ensuring accuracy, timeliness, and effectiveness.

  • Shooting content during and outside of business hours to ensure what is being marketed is new and up to date for the consumer.

  • Manage social media accounts for 7 active projects utilizing Facebook, Instagram and web portals.

  • Consult on company PR and involvement within the community.

CUSTOMER RELATIONS COORDINATOR

River Place Country Club 
July 2021 - January 2022

  • Responsible for maintaining high customer satisfaction through timely refreshment and snack distribution.

  • Assist with content creation opportunities including capturing tournaments and special events to advertise on social media.

  • Recognize and resolve guest complaints and concerns.

  • Perform special projects delegated by management including setting up for tournaments, catering for events, and assisting with events such as wine tastings, weddings, and seasonal competitions.

SOCIAL MEDIA MARKETING INTERN

Ment Marketing & Creative Services
Sept 2020 - March 2021

  • Learned more about the marketing side of social media.

  • Managed the social media updates and new content creation for three separate businesses improving their sales, website hits, and customer satisfaction; Tricia Barksdale Floral Company, Club Z In Home Tutoring Business, and BCS Local Women’s Entrepreneur Organization.

  • Used the internship to sharpen my skill set and gain real world experience improving businesses online persona and increasing customer satisfaction.

GRADUATE OFFICE ASSISTANT

Office of Graduates and Professional Studies at Texas A&M University 
October 2019 - May 2020

  • Served as the marketing student assistant creating content to further advertise graduate events for students to attend in order to receive credits towards certificates.

  • Developed and created graphic designs for all events, programs, and workshops through the creation of marketing materials such as flyers, pamphlets, brochures, etc.

  • Helped advertise, plan and run events such as 3 Minute Thesis, TAMU Graduate Carnival day, and Special Guest Speaker events with over 200 students in attendance.

CURRENT SKILLS

LEADERSHIP

Branding Ambassador

EF Ultimate Breaks

2021 - 2026

Promoting trips through EF to
my followers, encouraging
study abroad trips,

Posting sale information and
upcoming trips by creating
Instagram reels, TikTok, and
still photo posts.

Participating in Ambassador
retreats to gain more content
for posts.

Ambassador trip to Kenya, Africa in August 2023.

AWARDS / HONORS

Certified Digital Marketing Professional

Digital Marketing Institute and American Marketing Association

AMA Professional Certified Marketer PCM in Digital Marketing

August 2022
 

Digital Marketing Institute and American Marketing Association

Certified Digital Marketing Associate

Search Engine Optimization (SEO)

May 2025

Digital Marketing Institute and American Marketing Association

Certified Digital Marketing Associate

Paid Search (PPC)

May 2025

 

IBM Coursera

Generative AI for Digital Marketing

May 2026

SKILLS

Actively improving on a daily basis

  • Social Media Strategy

  • Content Creation

  • Short-Form Video (Reels & TikTok)

  • Content Planning & Content Calendars

  • Copywriting

  • Community Management

  • Social Media Analytics

  • Brand Strategy & Brand Guidelines

  • Digital Marketing

  • SEO Optimization

  • Email Marketing

  • Influencer & Brand Partnerships

  • Event Marketing

  • Canva

  • Adobe Photoshop

  • Adobe Illustrator

  • Meta Business Suite

  • Facebook & Instagram Ads

  • Google Analytics

  • Microsoft Excel

  • Microsoft PowerPoint

  • Microsoft Word

  • Hootsuite

  • Creative Direction

  • Photography

  • Communication

  • Creative Problem Solving

  • Project Coordination

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MY TRAVELING

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